![]() I think you pay us for it, and then you give it away free, as a gift to people. Not quite.”īono writes that while he wanted the giveaway to be “subversive,” it instead helped prompt a “serious discussion about the access of big tech to our lives.” He also called the fallout a public relations “land mine” that the band would have to navigate for years to come, although for all the backlash, U2 did not come out of the debacle empty-handed. ![]() “I’d thought if we could just put our music within reach of people, they might choose to reach out toward it. “I take full responsibility,” Bono writes in his memoir. In October 2014, Bono issued a public apology for the album giveaway, and the frontman still says it was a bad idea in retrospect. The fallout forced Apple to create a site a week after sharing the album that was dedicated to explaining how users could delete the album.
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